Nonprofit Technology Consulting

What’s worse than completely irrelevant and slightly embarrassing Internet ads? Nothing. Nothing is worse than seeing an ad for how “Telikin is the easiest computer!” or ads about platform beds two days after you just bought one. What’s better than these useless ads? Facebook’s new “sponsored stories” section.

What follows isn’t a horror story. It’s not even foreboding. Hell, it’s not even a sad story depending on how you look at it. It’s just…well…a result.

 

Most people thought that Facebook links would have longevity; they don’t – they have a few hours of virility but little in terms of longevity. Whereas Stumble links actually have a longevity of not just hours but days and weeks (months in some cases).

Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined? It is no question that marketers are increasingly turning to Pinterest to generate traffic to their sites and find new customers.

We at ShortStack wanted to know how companies show their customers the love, so we conducted a survey asking businesses and brands to rate their own customer service. Turns out, most see their efforts as the kind of stuff George Gershwin was writing about when he penned “S’Wonderful.” A whopping 76.9 percent of the 1,403 companies polled said they give at least “great” customer service, while 30 percent rate their service as “stellar.”

3 Reasons why recruiters are not using Facebook and Twitter as a true social media tool. The study concluded that 48% of recruiters are using LinkedIn exclusively, and only 21% of recruiters use all three social networks. After reviewing the study, I believe there are three reasons why recruiters are not using Facebook and Twitter as a true social recruiting channel.

They wanted you to come in and rev up your engines midday when you started to feel like a caged tiger. Bring your laptop over to Starbucks; get yourself a double shot of mocha whatever, and jump start the second part of your day. What they could not have seen coming was the so-called Starbucks “freeloader” who shows up at 8AM and leaves at 5PM.

Here’s my answer to this post on my Facebook Page:

Over the last few years there has been a gradual decline in the use of traditional recruitment methods. Recruiters are spending less and less time on the phones and more and more on social media websites like LinkedIn, Twitter and even Facebook. Because there is so much talent online now, if you’re not optimised you’ll be left behind...

Mobile marketing means moving information from your business right into the hands of your customers when they want it and where they want it. With mobile marketing, customers can have access to your business 24 hours a day, 7 days a week, from virtually anywhere in the world.

The consolidation of this digitally people-based environment has caused that human media brings closer the human component to the online, technologies, digital world and the social Web.

Over the last few years there has been a gradual decline in the use of traditional recruitment methods. Recruiters are spending less and less time on the phones and more and more on social media websites like LinkedIn, Twitter and even Facebook. Because there is so much talent online now, if you’re not optimised you’ll be left behind.

Here are some thoughts, tips and resources for organizations considering your membership site software options.

There is a formula which is guaranteed to produce total social media marketing success, provided we actually get it right.

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.

Perhaps it’s time to read The Futurist, by Y&R NY’s James Othmer, which was recently highlighted by Barnes & Noble for its uniquely skewed (or merely prescient?) view of future. Without an understanding of the new future, are we, like the novel’s protagonist, doomed to write the introduction to a book we have never read?

Although social media engagement has become one of the most popular forms of online marketing in the last few years, it’s also extremely uncomfortable at times. You’re going to come across people you don’t like. It’s inevitable. Fall-outs will happen. Arguments and spats will happen. I should know, I’ve had a few. Make mistakes, but remember to learn from them. Quickly.

LinkedIn offers a number of ways for you to market your service, product and brand.